Healthcare & Dental
Coventry Dental Care: a modern, 100/100 PageSpeed website for a Stratford family dentist
Coventry Dental Care is a family dental clinic in Stratford, Ontario. We redesigned their dated Elementor website as a modern, mobile-first WordPress site built with Astra Pro and Spectra blocks, moved it to the live domain and tuned it to score 100 on desktop PageSpeed.
100
desktop PageSpeed in all four scores
95+
mobile PageSpeed, up from 78
32
pages designed and built
78
blog posts kept and re-categorised
Before
After
The challenge
What wasn’t working
The old website was built with Elementor and looked dated. Pages were heavy, the design didn’t reflect the warm, family-focused care the clinic is known for, and booking an appointment took too many steps on a phone. The clinic also wanted proper tracking for Google Ads and online bookings.
Pain points
- A dated design that didn’t reflect the clinic’s friendly care
- A heavy Elementor build that slowed pages down
- Booking online took too many steps on mobile
- No clean way to track bookings and ad conversions
Goals
What success looked like
Look modern and welcoming
A fresh, family-friendly design that makes new patients feel at home.
Make booking easy
A Book Online button on every page, linked to the clinic’s Adit booking system.
Load fast everywhere
Top PageSpeed scores on mobile and desktop, without losing any content.
Our approach
How we did it
A clear, step-by-step process, with the client involved at every review.
Design first
We designed the homepage in HTML, offered two hero options and got the client’s approval before building anything.
Rebuild with blocks
Astra Pro and Spectra blocks replaced Elementor, for a lighter site the team can edit easily.
Keep every page and post
All content moved across: 32 pages and 78 blog posts, sorted into 4 new blog categories.
Launch and optimize
Migration to the live domain, redirects from old URLs, then FlyingPress tuning for top PageSpeed scores.
The solution
What we built
Clear services
Colourful service cards for preventative, restorative and kids dentistry, laughing gas and infant lip & tongue ties.
Easy booking and enquiries
Book Online buttons link to Adit, plus a contact form with a thank-you popup and a Google Ads landing page with its own appointment form.
Fast and accessible
FlyingPress caching, unused-CSS removal and delayed scripts give 100/100 on desktop and 95+ on mobile.
Ready to grow
Yoast SEO with page descriptions, PixelYourSite for Meta and Google tracking, Brevo email delivery and Google reviews on the homepage.
Results
What changed for the business
Coventry Dental Care now has a modern, mobile-friendly website that’s easy for families to use and for the team to update. Mobile PageSpeed went from 78 to 95+, and desktop now scores 100 in Performance, Accessibility, Best Practices and SEO. Every Book Online button leads straight to the clinic’s booking system, with a thank-you page that tracks conversions.
Tech stack
Google PageSpeed Insights
Real scores after launch
Before the project, the clinic’s homepage scored 78 for mobile performance. After the rebuild and FlyingPress optimization, it scores 95+ on mobile and a perfect 100 in all four categories on desktop.
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